There were a few initial markers when we started to design the Mustang Sally Brewing Company logo. We wanted the logo to reflect our classic American culture and our brewing philosophy while staying away from any preconceived notions of a mustang or mustang sally. We wanted the name Mustang Sally Brewing Company to stand on its own, to be associated with great beer and special times. It took a bit before we thought we got it right.
Of course, the first iteration of our logo had a prominently centered large image of a rearing mustang. The thing is, we all liked it. It was a classic American look, with great colors and imagery. But, it wasn’t representative of MSB. It lacked purpose.
We went through a number of trials until we felt it was right. Here’s our logo:
The King represents the science; the Queen, the art. We believe you need both to make a great glass of beer. Without the technical education, brewing experience and quality business practice, the art lacks credibility. But, without the culture, the people, the character and the willingness to take a step back and appreciate the work, the science lacks inspiration. By practicing and appreciating both (by joining them), we commit to brewing the best glass of beer possible for you. It is this journey to perfection, to create the best glass of beer, that we happily look forward to sharing with you every day.
The blue represents our classical American culture. The gold represents the perfection we are aspiring to achieve.
Hope that isn’t too heavy – just want you to know what we invest in every glass of beer that we brew for you!
– M. Sally