The Science of Brewing and the Art of Beer
Prior to launch, the initial MSB team struggled to describe MSB’s brewing philosophy in ten words or less. After months of exchanging ideas and attempt after attempt, we finally got it:
The science of brewing and the art of beer.™
Walt Whitman (yeah Walt Whitman) explained it more than 150 years ago. It’s hard to say it better:
“Exact science and its practical movements are no checks on the greatest poet, but always his encouragement and support … The sailor and traveller, the anatomist, chemist, astronomer, geologist, phrenologist, spritualist, mathematician, historian and lexicographer are not poets, but they are the lawgivers of poets and their construction underlies the structure of every perfect poem.”
It’s hardly a novel thought though. This journey toward balance and perfection has been expressed in many ways over the years: the yin and yang of chinese philosophy, the union of opposites of greek philosophy, the symbolism of the ouroboros or the phoenix, the individuation process theorized by Carl Jung or the symbolic element of gold or the joining of the King and Queen of alchemy.
As we mentioned before, it is this symbolism that our logo incorporates:
– M. Sally