When Do We Name Our Beers: We know it’s a little unusual, but we don’t name our beers until we believe they are ready for a broader market. We believe that we need to earn the right to put a name on a beer. We do not release any beer unless we are completely comfortable with the taste and quality of the beer. With that said, we believe a beer is ready for a broader market after the beer has been in our tasting room and a limited market for a long enough time to get your input.
How Do We Choose the Names: Our beers are named after people that we admire for their great contributions. These people often made enormous sacrifices. Naming a beer that we believe in and that we have invested our caring, time, effort and expertise in after these great people is our way of thanking them for making our world a better place.